Yesterday millions of Egyptians saw this ad on the first page of Ahram Newspaper ,the most spread ,semi-official and state-owned newspaper to find this ad.
"Like any other ad , we brought this beautiful girl to tell you that maintenance service is working" Siltal refrigerators
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"Like any other ad , we brought this beautiful girl to tell you that maintenance service is working" Siltal refrigerators
I do not know what to say !! This is Al Ahram Newspaper and this is Front Page and yet nobody paid attention to the sexist message of the ad.
I know that this is the tip of the ice berg when it comes to advertising and sexism in Egypt , in fact in the world but it is just disgusting and sick to open the morning paper to find this ad in the front page.